Day 1–30
Alignment Guarantee
If the first month doesn't feel like what you need, you don't pay for month 1. No questions.
For B2B businesses targeting the UK
A done-for-you outbound system that gets you in front of more of the right UK buyers.
We build the targeting, data, messaging and campaign systems — then experienced B2B salespeople start real conversations with the decision-makers you want to win.
30-Day Alignment Guarantee
Trusted by teams at
On this call we’ll
- Look at who you sell to and whether outbound fits your market
- Map how we'd reach your decision-makers by phone
- Be honest about whether we're the right partner for you
300+Clients served
7 yearsIn business
Sound familiar?
Growing a B2B business shouldn't depend on luck.
“Most of our new business still comes from referrals. We can't switch it on when we need it.”
“Our pipeline is full one quarter and empty the next.”
“Our sales team spends more time researching and admin than actually talking to prospects.”
“We've tried lead gen agencies and automated emails. Lots of activity, few real meetings.”
“We can't get past gatekeepers to the decision-makers we actually want to win.”
“Hiring and training our own SDRs has been slow, expensive and hard to keep.”
30-Day Alignment Guarantee
The three pillars
The three pillars that lead to predictable sales growth every month.
Phone-led
Real conversations with the decision-makers you want to win, not automated email or LinkedIn sequences.
Senior sales reps
Every rep has 10+ years of B2B sales experience, so conversations feel peer-to-peer from the first call.
Systems that free up talk time
Research, data, targeting and admin are handled for them, so reps spend more time speaking with prospects.
Real client results
What happens when the right people start the right conversations.
Across different B2B markets and sales cycles, the objective stayed the same: more qualified conversations with the right decision-makers.
8+
Qualified meetings delivered each month for 18 months straight
£2m+
Sales pipeline generated in six months
12
Meetings booked every month on average
120
Leads generated, worth £300k+ in business in six months
150
Meetings generated in 12 months for two account executives
96
Reseller appointments, bringing 70 new direct customers in six months
The goal is not more activity. It’s a consistent source of qualified sales opportunities your business can plan around.
Who we are an ideal fit for:
B2B
Business model
Targeting the UK
Target market
500+
Target accounts
£40,000+
Customer lifetime value
Results from teams like yours
Real clients, in their own words.
“We have proposals worth over £500,000, which is amazing!”
Martyn BarnettPresident and Managing Director, Ground Support Labs
“We’ve closed 120,000 GBP in business from the 1st 3 months”
Thomas OldhamManaging Director, WebMotion Media
“They helped secure our largest client and generated over £70,000 in new revenue”
Tal ZoharFounder, ArtuData
“After three months of outstanding results with the Lead Gen Dept, we noticed a significant improvement in both the quality and volume of our leads. This success led us to terminate our agreement with another supplier and double our efforts with the Lead Gen Dept.”
Michael KellawayEU Managing Director, AVI-SPL“Connor and the Lead Gen Dept. have been indispensable to our success. We wouldn't be where we are now without them. They delivered 96 meetings in just 6 months, significantly propelling our growth.”
Billel RidelleFounder, Sweep
“We generated an ROI of 400% in our first year.”
Howard WilliamsCommercial Director, Parker Software
FAQ
Questions before you book
Who is this for?
B2B businesses targeting the UK, with at least 500 potential customers to approach and a customer lifetime value of £40,000 or more.
Who actually makes the calls?
Experienced B2B salespeople. Our senior SDR model uses representatives with 10+ years' sales experience.
Why is the approach phone-led?
Senior decision-makers are flooded with automated email and LinkedIn outreach. A real conversation uncovers context an automated sequence cannot, including upcoming projects, current suppliers and whether there is a genuine opportunity.
What does the support team handle?
Research, data, targeting and administration are handled around the sales reps, so their time stays focused on quality conversations with the right prospects.
What is the 30-Day Alignment Guarantee?
You do not pay your first month's programme fee upfront. We launch your campaign and you have 30 days to experience how we work. If you do not believe we are the right outbound partner, you can walk away without paying that first month's programme fee.
Is the setup fee included in the guarantee?
No. The £2,000 campaign setup fee covers the upfront campaign infrastructure and is separate. The guarantee applies to the first month's programme fee.
Could this become a consistent source of opportunities?
Book a 30-minute call. We’ll look at your business, your target market and what we’d need to deliver for the numbers to make sense. If there isn’t a good fit, we’ll tell you.